Sanjiv began his career like most people in sales.
 

Spending his days on cold calls, building pitch decks, and chasing leads that rarely turned into anything meaningful. It was the usual grind, and for a while, he believed that was just how the system worked.
 

But over time, something didn’t add up. The biggest deals he came across were never really coming from campaigns or outreach. They were happening in quieter, more human ways over coffee, through a mutual connection, or simply because the right two people were introduced at the right time.
 

That’s when he started paying attention.

 

What he had built over the years wasn’t just a network, it was trust. People took his calls, valued his judgment, and showed up differently when he brought them into a conversation.
 

So he started leaning into it.
 

And with every introduction, he saw the same pattern repeat itself.  Relationships were doing what no amount of marketing or strategy ever could. That realization stayed with him. It shifted how he saw business, growth, and value itself.
 

And eventually, it led to the creation of Mintaera.